Publication plan

Title: Neon
Why I chose this title: I chose the title ‘neon’ as I feel that it will correlate well with the colour scheme of my magazine. It also relates to the neon lights that feature at gigs and in a lot of the pictures that I have taken.

Positioning statement: The most vibrant vibes from the indie scene.

Frequency of publication: Monthly

Price: £2.00

Distribution: Newsagents and supermarkets; gigs; festivals; indie shops such as urban outfitters and Resurrection.

Rationale: The magazine will be tailored towards the fans. It will include a lot of fans input, such as ‘have your say’ and asking their opinions on various things. Each issue will include an argument topic for fans to share their thoughts on, for example the first issue will address the predicament of artists “selling out” and their tours becoming bigger, thus meaning their gigs increase financially too. It will also give a lot of tips regarding gigs, gig attire and attitude.

Style: The style will be very organised and cleanly set out, I want the magazine to have a minimalist approach, with lots of pictures to attract the audience’s attention. The magazine is tailored towards the youth culture so it will feature a lot of colloquialism in order to relate to the reader.

Regular content:
 -Editors Letter,
 -Gig Guide,
 -Have your say,
 -Gig Reviews,
 -Album reviews,
 -Interview of the month,
 -This issue’s issue

Features: 
 -Alex Turner – Is there more to come from the Arctic Monkeys?
 -The 1975 – “I never anticipated how far our bands aesthetic would reach”
 -Catfish and the Bottlemen – is their UK tour making Van McCann ‘Homesick’?
 -The Strokes – Their ‘last nite’ on tour
 -Oasis – is the ‘songbird’ making a comeback?
 -FIDLAR – “the Californian punk scene is more alive right now than it ever has been”
 -Tame Impala – exclusive interview with the band on their new album
 -Battle of the eras – the 80’s or the 90's?
 -Peace – Their success is ‘higher than the sun’
 -Nirvana – the gig that shocked the world
 -Swim Deep – They’re back, and better than ever
 -Soundcity pays its respects to Viola Beach
 -Miles Kane and Alex Turners bromance
 -Leeds lineup revealed
 -What band merch would you buy?
 -Two door cinema club takeover the Echo Arena
 -The Beatles – throwback to the psychedelia of the 60’s
 -The Stone Roses – The 'resurrection' of Ian Brown

House style: 

Magazine name: STENCIL
Coverlines: Eccentric STD in bold and Eccentric STD
Standfirst: Eccentric STD
Body Text: Aparajita
Colour Scheme: Black and white with greys and occasional electric blues, neon colours